Published
\"Cog\" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a GB£6 million marketing campaign around \"Cog\" and its partner pieces, \"Sense\" and \"Everyday\", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of \"Cog\" was broadcast on British television on 6 April 2003, during a commercial break in ITV\'s coverage of the 2003 Brazilian Grand Prix.
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